Mad Magazine

Mad is an American humour magazine founded by editor Harvey Kurtzman and publisher William Gaines in 1952. Launched as a comic book before it became a magazine, it was widely imitated and influential, impacting not only  satiricall media but the entire cultural landscape of the 20th century.

The last surviving title from the notorious and critically acclaimed EC Comics line, the magazine offers satire on all aspects of life and popular culyure, politics, entertainment, and public figures. Its format is divided into a number of recurring segments such as TV and movie parodie, as well as freeform articles. Mad’s mascot, Alfred E Neuman, is typically the focal point of the magazine’s cover, with his face often replacing a celebrity or character that is lampooned within the issue.

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